As temperatures rise and days grow longer, it’s tempting to pull back on marketing and conserve energy for the challenges of autumn. Especially in B2B…
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Social Media Growth – Understand Your Audience’s Needs and Reach Them
Social media is a crucial tool for brands to connect with their target audience. To succeed in the social media jungle, it’s important to understand…
3 reasons why content creation makes sense, rain or shine
“No marketer is an island”. In a world of political tensions and economic uncertainty, marketing is often the first to face budget cuts. However, in…
Platform Economy Opens Opportunities – How to Get the Best Benefits from It
The popularity of the platform economy is continuously growing – and it is revolutionizing traditional recruitment. According to experts’ forecasts, the “gig economy” may surpass…
Marketer, Get More Time for Strategic Planning
Are you a marketing professional feeling like your days are slipping away, constantly bouncing from one meeting to the next while your to-do list grows…
4 Reasons Why Content Marketing Is the Top Choice for Successful Businesses
Content is the lifeblood of any organization. It’s not just a marketing tool; it’s the engine driving a company’s growth. According to Thomas Widell from…
Storytelling and Marketing Content: Crafting Compelling Narratives for Brands
In 1996, Bill Gates famously declared, “Content is king.” For years, companies have successfully captivated consumer interest with their stories, and in today’s marketing landscape,…
SEO: Which keywords your customers are using to search for you?
For marketing efforts to yield results, it is crucial to tailor your content to your specific audience. Your ideal customer is unlikely to be an…
Content Tool Kit
Creating high-quality content marketing doesn’t require significant investments in various services or software licenses. There are several free alternatives available in the market, such as…
Proactive Content Marketing – Stay Ahead of Your Customers
The purchasing process is a multi-phase journey where a company needs to be one or two steps ahead of the customer. By identifying the ideal…
Content Marketing Builds the Foundation of Trust
Content marketing strengthens expertise, builds a connection between the company and the customer, and creates the foundation of trust. Once the ideal customer has been…
Customer re-engagement on social media
Re-engaging customers is about getting your customers interested in your product or service again. There are two ways to re-engagement customers. Either you want to…
Copywriting vs. content writing
Did you know that copywriting and content writing are two entirely different things? These two terms can often be confused, as it can be difficult…