Re-engaging customers is about getting your customers interested in your product or service again. There are two ways to re-engagement customers. Either you want to make sure they come back to purchase again, or you want them to come back after they have cleared their shopping cart. For you, it is more beneficial to focus on loyal customers. Committed customers are the most valuable to your business because they are more likely to purchase from you again.
A customer database is a key to re-engagement
First and foremost, you need a customer database. Customer contact information is necessary when planning re-engagement. It is impossible to contact your existing customers without an email address or phone number.
There are various ways to create a customer database:
- Collect personal information at checkout
- Create a customer loyalty program
- Offer a discount code if they join your newsletter subscription list
- Offer a free e-book on your website
Once your customer database is ready, you can start marketing to your existing customers. Here is where social media shows up and beats other platforms. 58% of people have increased their social media use since covid19, and 86% expect to maintain their current level of social media engagement. The average person spends almost 135 minutes on social media daily, so what consumers see on their social media feeds has a powerful impact on their customer behavior.
74% of customers rely on social media to guide their purchasing decisions
Re-engage your customer with targeted content
Did you know that you can create a custom CRM database audience on Facebook? If they have used the same email addresses or phone numbers to register on Facebook, your display ads will be delivered to them only.
Now you can easily advertise your new features to your existing customers. You can also create special offers for this target group. In re-engagement, the most important is to know why the customer purchased in the first place. Will the product or service solve some problem? Are they following a trend? This information will help you create targeted content and keep them engaged with your business again.
Create a custom Facebook audience from your CRM database
Engage by being present
To make your customers feel important, understood, and valued, ask them for feedback. People love it when you ask for their opinions and let them get heard. Re-engage your customers by regularly requesting feedback from them. On social media, you can create a shared link to a survey. Or you can create a poll on Instagram Stories. Interactive content is also one way for customer re-engagement.
Make your customer feel they are part of your business story. You can ask your customers to tag you in their social media posts or create a hashtag for your customer stories. Share their posts on your business account. Remember to like and comment on their posts and reply to the comments they leave on your posts. Re-engage your followers by being present. Create long-lasting relationships with your customers.